Research On The Incentive Problem Of BN Radio And TV Network Company

Enterprise of "qi", meaning is no check, human resource management is the core of enterprise operation management, the vitality of an enterprise, a team of executive force and fighting capacity, is closely related with the effectiveness of enterprise human resources management, and the establishment of incentive mechanism is a top priority of enterprise human resources management of a work, his enthusiasm,initiative and creativity of the team work, team work efficiency, and loyalty to the enterprise, employees were play a key role.BN networks company is a large state-owned enterprises in our province of a branch, the company have a sence of security and steady development. But because the company formerly belonging to the institution, enterprise operation time is not long, personnel pot consciousness, crisis consciousness and competition consciousness, enterprise staff lack of positive spirit. Enterprise managers realize the importance of incentive mechanism construction, and established some incentive system, although has obtained certain effect, but there are still many problems existing inspiration mechanism, such as excessive blind incentives, incentives,incentives is not equal, not to get very good effect.Especially for company administrative functions do not like a line of Marketing Department have the exact operation indicators, completion of work can be quantitative assessment. They are more engaged in some transactional work, how much the workload, work time tend to be decided according to the work of other departments. Therefore, for the administrative functions, and its work and carry out most around a line management department, and the body of the transactional work occupied the whole work, work, is unable to quantify objectively caused the performance management is difficult, buried a hidden danger for perfecting the incentive mechanism. Combined with the company policy makers for do not take the administrative functions of the incentive mechanism, lead to functions of theadministrative staff’s work enthusiasm to mobilize, employees for the uneven distribution of anger is larger, general lack of working initiative, many jobs are overstaffed, working rhythm slow, inefficient, the lack of a modern enterprise should be vitality and energy.In this paper, first of all, the article research significance, research methods,such as company introduce system. Then elaborates the domestic and foreign relevant incentive theory, and points out that the incentive theory to the enterprise the importance of establishing an effective incentive mechanism; Secondly, the paper on the basis of consulting a large number of literature and questionnaire survey, the BN networks company incentive condition are analyzed, and concluded that the material incentive is the BN networks company the main incentives. This paper USES a combination of theory with practice, the method of comprehensive use of various incentive theory, from two aspects of material incentive and spirit incentive to build the BN radio and television networks company employees incentive mechanism.Because of the particularity of the political attribute and social attribute of radio and television networks industry, and in all provinces across the states have the industry and business operation entity, but most of the provinces do not implement management integration, more is not a unified national company for unified management and specification, the provinces on the business model is fragmented, all into one. Characteristics of this article is to apply the theory to analyze and explore the establishment of the enterprise employees incentive mechanism problem, pay attention to the theory with practice. BN networks company’s problems in state-owned enterprises, especially enterprises "things" in the enterprise has certain representativeness, so this article to our country to improve the incentive mechanism of state-owned enterprises can also provide beneficial enlightenment.