Study On Marketing Strategy Of Yoga In Hohhot City

With the high-speed development of the Chinese economy, the improving of people’s living standard, and the decreasing of the Engel Coefficient, people pay more attention to the high quality of consumption, and attend to improve the quality of life. A healthy lifestyle is the key to improve the quality of life. Yoga can help people to balance work, live and physical and mental health of the individual. That is why yoga develop so fast since it introduced into China. However, due to intense competition, the short of modern management concepts, and marketing strategy, the phenomenon of yoga operational institutions enduring a deficit every year and difficult to continue becomes universal.This paper analysis the yoga consumer market of Hohhot City learning the macro and micro market environment for a small area brand of yoga. Analysis of the impact of "price","service","sales promotion","brand" four elements in the process of making market strategy, and put forward the general problems of yoga center. With YX Yoga Center as an example, diagnosis its present management situation, analyze its strengths, weaknesses, opportunities, threats, then define the target market and design a feasible combined strategy including price strategy, service strategy, marketing strategy, brand strategy. It is hoped that the improvement measures can help YX Yoga Center get rid of the predicament as well as help other service industries.