Study On The Development Strategy Of China 's Non - Highway Mining Industry

From the competition and development of international mining truck industry, the focus of global mining equipment markets turns to China as the center of the Asia-pacific region day by day. Foreign transnational construction machinery magnate and domestic machinery industrial rookies make off-high-way mining truck becoming a breakthrough of profits margin, and are fighting for market in China and its neighbor countries. The massive funds are rushing into mining truck manufacturing industry. Then all of these classified domestic mining trucks gradually develop into two kinds in market competition. One is traditional specialized off-high-way mining dump truck, including mechanical mining dump truck and electrical driving wheel dump truck. And the other is wide dump truck developed from highway heavy duty truck. The industrial development tendency marked that mining truck industry has entered a times of industry-wide and diversified investment. Homogenization and severe competition situation will come in mining truck industry.So, where is the way-out of China’s off-high-way mining truck industry? What kind of development strategy will be selected to make the off-high-way mining truck industry keeping a long-term sustainable development and having international competitiveness?This research goes through the development of China’s off-high-way mining truck industry, analyzes existing key enterprises in this industry, find the issues of significant rising of intra-industry competitors, unavoidable vicious competition, a serious lack of intra-industry high-end professionals, backward technology of parts manufacture, imperfect financial service system of mining truck industry and the lagging mining truck post-sale service. Then it has a deep analysis of the strategic environment and ability of China’s off-high-way mining truck industry, and carries out SWOT analysis of China’s off-high-way mining truck industry. Finally, this paper makes a conclusion of development strategy through targeted independent innovation, integration, cost leadership, systematic marketing based on above review and analysis. In the meantime, it gives specific practical measures, including reinforcement of government supporting function, promotion of core components localization, strengthening independent products innovation, implementation of industry-study-research cooperation, strengthening top talents training, founding independent innovation system, strengthening industry technology talents development, carrying out industrial integration, enhancing international cooperation and joint venture level, cultivating mid-small enterprises, improving mining truck supplier system, enhancing major customer cooperation, greatly promoting the strategy of Navigating with a Borrowed Boat.The author hopes this paper will be a help to the development of China’s off-high-way mining truck industry.