Comparative Study On The Effect Of Mouse Interactive Advertising

Along with the development of the network, the Internet advertising gradually standardized, formed a kind of industry. Internet advertising is the advertising platform through the network using the website advertising banners on the Internet, text links, multimedia interactive method or release the new type of advertisements. Internet advertising forms, there has been a mature mode of production, delivery, a large proportion in the Internet advertising, but its itself is not the characteristics of the Internet. With the maturity of the Chinese Internet industry, combined with the characteristics of the Internet largest-a new type of advertising, interactive this new type of Internet advertising depends on the media such as computer mouse, mobile phone touch screen, can realize the interaction between advertising and user, make users feel more convenient products, brand. This paper studies the Internet is a medium with a computer mouse mouse response of advertising. Data from this paper through the eye movement instrument experiment study conclusion, effect on the spread of Internet mouse response ads and the audience of this type of advertising media of information feedback, to obtain the final data will be sent to you by computer statistical software for statistical comparison, the final data results in the future of the Internet advertisement provide scientific reference for the mouse response type, let advertisers more accurate understanding of the audience side watching advertising psychological feeling and physiological accepted, so as to select more suitable for consumer advertising communication way for advertising, to effective advertising communication, avoid the waste of resources.