Research On Enterprise Mobile Internet Marketing Strategy

As the iphone and other mobile intelligent terminal and the popularity of the third generationmobile communication technology, China and even the whole world has entered a mobile Internetera, the rapid development of mobile Internet and the development of the grand blueprint for theenterprise shows a new world for the future, in the face of such a large user base, what kind ofmarketing opportunities exist on the mobile Internet and patterns, how to use the mobile Internetmarketing; How the mobile Internet has changed the rules of marketing and business operation; Avariety of mobile Internet business applications, including mobile apps, mobile e-commerce, qr code,precise marketing, mobile search, AR marketing can help enterprise how? Most importantly, how toconstruct the framework of the mobile Internet marketing in theory is a subject to be solved beforeus.This paper based on the essence of the mobile Internet, through the analysis of present usemobile Internet marketing research status at home and abroad, and some successful marketing modeand marketing strategy to make generalizations, find out the suitable for marketing idea of the mobileInternet era.The first part briefly expounds the background of mobile Internet marketing for mobile Internetmarketing at home and abroad and the present research on related theory and practice.The second part starting from the current practice, focused on the practical significance of themobile Internet marketing innovation, including promoting the further development of electricityindustry, leading the user consumption pattern change, clear network marketing effect evaluation, aswell as for emerging industries and small and medium-sized enterprise development opportunitiesand so on four aspects.The third part briefly expounds the proposed for mobile Internet marketing the theory basis ofthe subject, mainly discusses the straight after marketing theory and the main characteristics of theexperience marketing theory and model.The connotation of the fourth part in view of the mobile Internet marketing, starting from themobile Internet environment, elaborates the main characteristics of the mobile Internet marketingand the differences compared with the traditional network marketing value.The fifth part studies the current development of mobile Internet marketing in our country at present stage, the types of analysis of the current mobile Internet marketing, and puts forward thechallenge of mobile Internet marketing in China at present stage.The sixth part put forward in view of the mobile Internet E-CIC marketing idea, and make thedetail about the idea of each part, based on this put forward aimed at the present stage our countrysome concrete Suggestions of mobile Internet marketing.