Research On Customer Satisfaction Strategy Of Jianghuai Automobile Dealer

With the development of China long-term economic rapid, Chinese auto market corresponding to complete from scratch, from small to large growth, with nearly30years of time gone through70years of development in developed countries. Brand Equity have commence focusing on customer satisfaction and brand loyalty, pay attention to the marketing methods of specialization, and strive for more customers resources.Definition of satisfaction based on sales and service, and from the development of Jianghuai Automobile Brand of reality, the Jianghuai Automobile Brand and other brand satisfaction and the gap analysis, Jianghuai Automobile dealers operating capacity situation and sales service as well as the Jianghuai Automobile brand sales and service satisfaction model and measurement system, find out the performance of Jianghuai automobile sales in all aspects of sales and service satisfaction, and according to the analysis results of sales and service satisfaction improvement direction and specific measures proposed. The main contents of the chapters are as below:look at this thesis, the first chapter is about recommending the background of this research, and about the research methods, and the importance of satisfaction strategy for enterprise, society; the second chapter:the sales service satisfaction definition and sales service satisfaction survey the relevant theoretical research; the third chapter:the status and problems of Jiang Huai automobile sales and service satisfaction analysis; fourth chapter:to guide and lifting Jianghuai Automobile brand sales and service satisfaction management promotion strategy proposed.