Great Wall Motor Sales Service Customer Satisfaction Improvement Research

In recent years,the rapid development of China's automobile industry,automobile industry in all sectors of China's share of the growing,automobile enterprises are facing a new era of market competition full of challenges and opportunities.The competition between 4S stores is getting hotter and hotter.The current customers have a strong sense of rights and price awareness,pay more attention to their own purchase experience,which shows that 4S stores need to launch a more humane service.Dealers want to expand market share,improve sales,win customers,they have to meet customer needs,customer satisfaction.Competition is no longer product centric,but customer centric.Kotler Marketing Master said: "in addition to meeting customers,enterprises also want to please them."".To create a distinctive brand of service,is to improve the core competitiveness of the effective means,especially in the homogenization of products today,the enterprise should not only make customer satisfaction,but also to please customers and impress the customer,to maximize the effect of customer word-of-mouth.Automobile sales customer satisfaction as one of the evaluation indicators of automobile dealer service quality evaluation by various brand manufacturers,each car dealer attaches great importance to.The Great Wall automobile as one of the backbone of the domestic brand car,in the more than 10 years of time to create a rising sales.But what doesn't match the rising sales volume is customer satisfaction in 2016.In this regard,the Great Wall automobile 4S shop combined with their own lack of launched a complete set of follow-up services,improve the entire sales process.But there are also some problems in the precision service,these problems will increase the user's dissatisfaction,this discontent will reduce the frequency of subsequent customer purchase.So,in order to occupy a place in the white hot competition,it is necessary to enhance the user satisfaction to enhance,this is the the Great Wall 4S stores need to enhance the place.According to the data collected by the dealers visited the scene,as well as the literature car sales customer satisfaction,and from other data standard in the industry,fully consider the relationship between sales,a study from two aspects to enhance the quality of sales staff and sales process optimization,for the the Great Wall 4S shop provides strong support in the strategy of customer satisfaction.Cultivate customer loyalty has a certain role for the follow-up.