Research On Service Strategy Of Pacific Insurance Company 's Store Service

Since1980, a short period of20years, driven by the reform and open policy, the insurance industry China has made great achievements in the world, the growth rate significantly higher than an average annual growth rate of the world level, the number of insurance companies from a development to more than100, and the formation of both domestic and foreign,, both state-owned sole proprietorship, and the coexistence of various forms of joint-stock company. The insurance has been playing a very important role in the development of national economy. International experience shows that, with the development of economy, the progress of society, insurance is more important. Therefore, the development of the insurance industry’s next step will be to the center from the edge, with the degree of marketization of insurance industry is more and more high, the competition of the insurance market is no longer limited to a few enterprises, competition is becoming increasingly fierce. The original by means of price competition, the extensive management mode to sales oriented has been difficult to continue. Insurance enterprises want to survive and develop in the market competition, not only to have the market orientation of science, but also set up more than other enterprises, bringing the irreplaceable value and utility of the system and mechanism for consumers. The insurance industry is a typical service industry, to improve the service quality, achieve the quality of customer service, create differentiated service strategy, must establish the generalized concept of service marketing, and put it to a strategic position. Service marketing is to establish the generalized concept of quality service throughout the whole process of product marketing, and even the whole process of the concept of enterprise management. Any insurance company should put the interests of customers the first, take the customer demand as the guidance, the work is always around the " customer satisfaction " as the center operation. In service mode, not only by providing high quality, efficient, fast, accurate, characteristic service, service content, service standards, service process quality stabilization program, professional services, customer satisfaction, should be further target customers, expand and stable customer base, and collect market information and from customer needs, provide the basis for carrying out marketing activities.