An Empirical Study On The Impact Of SNS User 's Participation On Social Capital Acquisition Based On Strong And Strong Relationship

Social networking site in the country is referred to as social networking sites, namely SNS (Social Network Site), it appears to be an inevitable trend of rapid development of information technology, and it is a simulation of interpersonal communication conducted under real scene or reproduction. If you want to get great social networking site development, we must effectively enhance user engagement; this issue needs to get more attention. Enhance the role of social capital is very important, both for the individual or the community, and its ability to improve people’s communication is helpful. High social capital can help people to know more friends and expand their social circle. Previous studies from the psychological factors involved in motivation to consider the impact on social capital, lack of behavior from the direct study of factors involved.In this thesis, the weak ties theory and social capital theory as the theoretical basis to participate in the user’s behavior as a starting point, and will participate in interactive behavior into browsing behavior and the behavior of two dimensions, proposed to participate in acts as the independent variable, life satisfaction adjust variables to different levels of social capital to participate in the dependent variable behavior under the influence of "life satisfaction", and get the relationship between the impact on social capital research model. And collect domestic SNS users an empirical analysis using data through questionnaires approach.The results showed that:SNS users to get involved in acts of bridging social capital and maintaining social capital has a significant positive effect, while the bonding social capital is not relevant. At different levels of participation behavior, regulation effect adjustment variable life satisfaction significantly and negatively to regulate, that is, low life satisfaction compared with those of high life satisfaction, greater impact on the interaction and bridging social capital to maintain type of social capital.