An Analysis Of Carnival City Brand Building In The View Of Cultural Differences Between Chinese And Foreign Carnival

Competition between the various geographical regions have not only limited tothe individual between to purely economic, cultural competition with theIncreasinglyintense competition in the market today. More and more scholarsbegan to realizethat there is purpose and a plan for the city to start marketing is an effective meansto establish the citys image and brand. Festivals of the city is part of the citymarketing, which the city carnival, especially representative.Carnival originated in Europe, study its more mature Western countries. Incontemporary, mainly in Western countries universal carnival in the world have had agreat impact, it can be said the Western carnival activities has formed a specialsystem.Carnival of the late start of the study, drawing on many aspects of WesternCarnival mode. In recent years, with the deepening of reform and the social marketeconomy continues to improve, the citys functions and roles are constantly enrichand change. Folk festival tourism activities in modern society that people pursue, toparticipate in the carnival of lifes important and rare way.In modern society, thiscarnival festival in relying on the basis of cultural connotation, so that people can getrid of stress and worry of everyday life, revel in the brief pleasure among regain lostself, the festival because it containscarnival of which have been given more contentand unusual significance.Slowly people are indifferent to some traditional Chinesefestivals away, and into some of the Western carnival festivals, the description slowlypeople are beginning to understand and accept the rave culture, carnival festivalsneed to vent the usual pressure to find inner joy.City branding has become aninevitable trend in the direction and development, and the carnival city marketing abrand as strong measures, but also more and more attention.So we have to dig ourcities, culture carnival resources and take advantage of to create Chinese-style, in theway of carnival activities, it is very necessary.About Carnival, government guidance and support is an integral part of thecarnival mature factors, but also to correctly handle the nationalization of traditionand innovation as well as relations with the international competition mechanism should be the driving force for sustainable development of the carnival. Factorscarnival festival in our country there should be tapped and used to make traditionalChinese holidays shine again.