Research On The Perceptual Value Construction And Design Of Leather Products

What does the ‘whole-life companion’ product look like? The leather product is stout,durable, and valuable. The longer it is applied, the better it will reflect the individualstigma and texture charm, which turns to be the carrier for solving this appeal.In this paper, it aims to explore the construction and design of product kansei value.With the leather product as the research object, the ‘+α value’, possibility of kanseivalue is explored, besides the three existing elements of leather products, includingfunction, credibility and cost.In this research, with the experimental investigation of kansei engineering, thepsychological changes and empathy process from ‘falling in love at the first sight’ to‘fondle admiringly’ to ‘reluctant to separate’ of the user are related to three aspects,including the ‘shape, color, material and function’ of leather product and theexperimental analysis shall progress step by step. Ultimately，the target of the kanseivalue of leather products are ‘condition’,‘function’ and ‘trace of age’. The concept isintegrated into two coordinate design practices, the pervasive series and individualprivilege series of design and development of the leather product are launched.‘Kansei value’ for the beginning of May2007issued by the Japanese Ministry ofEconomy Trade and Industry in ‘Kansei Initiative’, become today’s hot topic toexplore cutting-edge design. No doubt the reason is reflection of human consumptionpatterns for their products. The inspiration of this research comes from the productcreation of ‘life companion’ for approximating the kansei value of leather products.Consequently, each leather product will accompany the user for the whole life,reaching the environmental protection ideology of sustainable application.