The Innovation Of Business Mode In The Background Of Internet

Professional market in China’s economic development is a special plate, It isdeveloped relies on cash, the scene, the spot of the "three are" trading model for thereform and opening up unable to establish an independent sales channel provides alarge number of SMEs, high efficiency, low-cost trading platform which was a greatsuccess. It has made the market active, promoted the development of the regionalindustrial and economic and made tremendous contributions economic progress forthe whole of China. But since entering the new century, as new technologies continueto emerge, an Internet-based e-commerce was an unprecedented surge of development,It provides no entity, no cash, no spot online trading platform trading pattern caused asignificant impact on the traditional markets,at the same time, professionaldevelopment trend in this market is also significantly affected. With the newtechnology breakthroughs and new business models continue to improve, the impactof electronic commerce on the professional market transactions from the initial markettrading mechanism extended to all parts of the professional market, which is facingtremendous pressure to upgrade.In this background, according to the requirements of the economic developmentand social changes in the new situation, using the technological advantages ofe-commerce to lower transaction costs and broaden the scope of the transaction, usingentity advantages of professional market transactions to reduce risks and promote thedevelopment of the market size of the transaction, playing the advantages of the twomarkets, avoiding weaknesses, jointly promoting the innovation of the business modelof professional market, creating one more competitive new professional market arethe necessary way of the professional market’s upgrading. Thus, in the background ofthe Internet, the direction of the business model innovation of the professional marketshould be new professional market which is based the online market as the coretransactions method, the entity market as the secondary transactions method.This theory based enterprise business model innovation, from two aspects of the core competitiveness of the professional market and ancillary assets to explore theoptimal choice of the business innovation of professional market. Using the theory oftransaction cost and “evolutionary game model” to analysis the evolution path and thestage of professional market core trading mechanism under the background of theInternet, pointed out that the new professional market integrated by entity market andinternet market is the optimal choice of the business model innovation. At the sametime, building the quantitative model between professional market business modelinnovation and market enterprises performance with the help of questionnaire surveydata, analysis and verify the influence degree to the development of professionalmarket made by E-commerce transaction mode and traditional professional marketauxiliary advantage,explore their integration path selection, provide the entityevidence for discussing that new professional market is the optimal choice of businessmodel innovation.Finally, through the studies of the case of the typical professionalmarket-Yiwu "China Commodity City", from the perspective of reality analysis thepath and the trend of the professional market business model innovation under thebackground of the Internet and propose some recommendations for its turn to newprofessional market.