Research On Live Streaming E-Commerce Enabling Commodity Trading Market

With the rapid development of big data,Internet,Internet of Things,and AI technologies,live streaming e-commerce has developed rapidly and promoted the transformation of business forms.From the traditional industrial operation mode to online marketing promotion,the spatial pattern of sales has been broadened,and the core competitive role of people,goods,market and chain has been realized,creating more objective operating profits for commodity trading.In addition,under the mode of live streaming e-commerce,People’s concept of digital trade is also changing,consumption mode,consumption choice and marketing mode are showing the characteristics of higher quality,efficiency and convenience.Taking Yiwu market as an example,it is of profound practical significance to deeply discuss the influence,effect and application strategy of live streaming e-commerce empowerment.In this paper,the concept and content of empowerment theory are explained by literature review method.Through case analysis,field visits are carried out in Yiwu market to fully investigate data and integrate thinking,so as to conduct a comprehensive study on the enabling commodity market of live streaming e-commerce.Through the research,first of all,the basic situation of the development of China’s direct broadcast e-commerce.The relevant data,development trend and realistic influence of the live streaming e-commerce industry are comprehensively sorted out and systematically analyzed.Explain the significance,method,content and innovation of this paper.Secondly,the paper discusses the theoretical basis,based on the empowerment theory,provides support for analysis and interpretation,and analyzes the current research status at home and abroad.Taking Yiwu market as an example,the research focuses on the analysis of the mechanism and supporting factors of the live streaming e-commerce enabling commodity trading market.The market mechanism is manifested as improving the traditional operation and consumption mode,promoting the change of production mode and product innovation,promoting the independence of pricing standards of enterprises and changing the way of product publicity and marketing.Supporting elements include macro,industry and format supporting elements.Finally,feasible countermeasures are put forward based on the problems of direct broadcast e-commerce enabling commodity trading market.In other words,merchants lack data thinking,lack of integration of superior resources,lack of prominent features in the construction of DTV shopping mall landscape,and lack of DTV e-commerce professionals.In view of the above problems,the countermeasures of data empowerment,management empowerment,technology empowerment and talent empowerment are put forward.Through the above research,under the double circulation market development opportunity,yiwu market and the same type of economy to achieve development transformation,expand profit space,promote the transformation of commercial resources to provide positive help.