A Study On The Behavior Of College Students' Online Culture Consumption

In the21st century, the Internet has become an indispensable part of life, in the virtual network environment, people are not only able to suit the reality of the living environment, even in a new guise. College students are the unique personality of the group, they have a strong effort, and rich imagination and boundless creativity. Their golden age of awareness is during the college. With the development of the Internet, college students have their own distinctive characteristics, aspects of learning, psychology, communication, but it is also the most vulnerable in their lives or turbulent period. A critical stage in the life of contemporary college students is how to "grow" in the network environment? What kind of network cultural consumption trajectory they have? This is a fun-filled issue. I’m very curious and interested in this issue, I want to explore and research the issue.In this paper, college students as the research subjects, the means of the article is based on a variety of methods research, investigation, multidisciplinary analysis method. According to the reality of the online cultural consumption behavior of college students, I conducted a systematic and profound study. This article seeks to analyze the current situation of online cultural consumption behavior of college students. And clarifies the relevant college online consumer behavior and cultural connotation, characteristics and existing problems, put forward the corresponding countermeasures method, then guide students to correct and healthy online culture consumption. The thesis is divided into four parts:The first chapter is the introduction. First, this chapter illustrates the relevant background, theory and practice. Secondly, combing the cultural consumer behavior related to online college literature abroad. Finally profoundly expounded the contents, research methods, innovation of this paper, inadequacies.The second chapter is the overview of the cultural consumer behavior online college. First, this chapter defines the college cultural consumer behavior consumer, networking and cultural consumption, cultural college online consumer behavior and other related concepts. On this basis, summarizes the main characteristics of four online cultural consumption. And based on these main features of the online division of the college’s four main types of cultural consumption, and thus to clarify the influence of cultural selection of four college students online psychological factors.The third chapter is the status of the online college cultural consumer behavior analysis. This chapter begins with the use of survey research online cultural consumption behavior of college students conducted an investigation, and the realities of college students made online cultural consumption analysis system. On this basis, describes the pursuit of professional academic knowledge, the right to participate in a hot topic, appreciate art and to show themselves online cultural and creative rational behavior of college students online cultural consumption. Meanwhile, from the analysis of both the content and form of cultural consumption college major problems exist online. Stressed and reveals four main factors that induce anomie college online cultural consumption behavior, namely individuals, groups, influence campus culture construction and network environment for their behavior.The fourth chapter is the right guide students online cultural consumption behavior. Cultural consumer behavior online for college students the main problems and their impact, chapter four aspects articulated the correct guidance:To actively injecting, enhanced online advanced culture; should widely publicize and strengthen the network of moral and legal education; to integrate resources strengthen the construction of campus culture; should temper will raise the level of self-education.This article psychology, consumer science, culture, science and other disciplines to integrate into college online cultural consumption considerations in practice, trying to find problems in interdisciplinary point. In this paper, adhere to the principle of combining theory with practice, according to the logic of trying to achieve a reasonable change in the effectiveness of the study and research purposes perspective.