Marketing In The Performance Of The Performance And Film And Television Creation

With the rapid development of the social media, microfilm, micro blogand wechat these kinds of emerging media elements exert positive andprofound influence on the public relationship competition. For achievingcompetitive presentation successful and improving marketing share forthe client company, to some extent, exploring the emerging publicrelationship competition and diversity advertising is relativeindispensable. According to the Unilever strategy of ‘specific brand TVshow’, in2010, the sub-brand called ‘Qing Yang’ gains the massivemarketing share in Chinese Young people, enabling more enterprises suchas films and TV come into the domestic market with the diversitypopularization model. The way of competitive presentation being anapproach to choose the media service seems obtained the reorganizationby the different conglomerate. Alternatively, the preparation ofcompetitive presentation and spot demonstration could be regarded as thesocial performance. Through the final marketing program, the pitchpresents its successful. Specifically, depending on the client demand,media agency and advertising enterprise could make a comprehensivemarketing performance plan, which also means it presents itsself-promotion and demonstrative popularization. By comprehendingclient demand and performing the elaborate copywriting, the processcould move forward perfectly. In a sense, pitch could be regarded as the bridge to the marketing. The relationship between pitch and script couldbe equivalent to the relationship of acting and scenario. Moreover, duringthis process, the study of performance strategy and the context of scriptare the key elements in terms of the marketing success. Varity means ofexpression, communication skill, facial expressions and acts, theseelements are all play an essential role in competitive presentation success.Competitive presentation is an approach to show social performance aswell as a collection of comprehensive factors. Through the function ofcombined with film and TV arts, the enterprise achieves a purpose ofexpanding sales, increasing market share, building up product identity.With the mature of media, the increasingly close ties between themarketing data and the arts creation will be present great in the future.