Live Action Micro Film Advertising Creation Of Ansum

The emergence of new media makes video advertising has changed,no longer subject to long video advertising restrictions,complete picture narrative advantages of liberation,therefore,with the short film style shooting advertising has become a new form of current video advertising,and this "short film" ad is micro film mass advertising "".In recent years,the micro film advertisement with objective record as the main creative means has sprung up,becoming a new force in video advertising.In this study,based on the use of photography ontology,long lens theory film theory,with "Ansun”brand creation,completed a series of Live Action Micro Film Advertising creation,and text in the form of the works that.This study is divided into two parts.The first part is the display part of the work,mainly for the list of works,brief introduction and the work itself.The second part is the works that part is mainly for the pre copy,shooting and post editing works of interim interpretation and explanation,and made a detailed analysis on the effect of communication,work experience and reflection.In the creation of that part,first with the method of film classification as the theoretical basis,combined with characteristics of micro film advertising,micro film advertising is divided into "the story of micro film advertising" and 'Live Action Micro Film Advertising,and analysis of the" Live Action Micro Film Advertising "objectivity,hyper realistic advantages provides a theoretical support for the work of text creation,thus establishing the feasibility of the topic.Secondly,the "Ansun" brand PEST analysis and SWOT analysis,so as to the brand's market environment to do a specific study,to identify the advantages and disadvantages of the brand.Then,it refines the brand culture and core concept of "Ansun",,which provides a strategic guidance for specific creation.Again,creative thinking brand produced creative advertising outline around,and further the core ideas into concrete,detailed and practical text,including advertising,editing and script program etc..Finally,to study the effect of advertising,in order to test the "Ansun" brand Live Action Micro Film Advertising success or failure.At the same time,it also summarizes and reflects the relevant experience of the early stage creation,medium shooting and later editing,so as to promote the reference significance and research value of the article.