Research On The Integration Of Tourism Resources From The Perspective Of Cultural And Creative Industry

The booming of the cultural and creative industry has become a new trend in industrial and urban development of the world in the21st century. Because of the tourist industry has a low carbon, sustainable, high value-added feature, many cities have begun to focus on the development of the tourism industry, and make it a pillar industry. Experiential and participatory characteristics of the tourism industry, as well as industry related effect enable them to be the perfect fusion of cultural and creative industries. Modern media, animation, fashion and fashion design and creative industries, traditional handicrafts, folk art performances of traditional and creative industries can perfectly combine with tourism and generate enormous economic, cultural and social benefits. The mechanism of interaction between the creative industries and tourism lies in the theory that cultural and creative industries can enhance the cultural add value and the concept value of tourism products, which improve the structure of the tourism industry, and expand the market scale.This paper discusses the integration of tourism resources which based on the perspective of cultural and creative industries. Since tourism industry and the cultural and creative industries have great industrial linkage effects. So we explore the integration of cultural tourism resources from the perspective of the cultural and creative industry, as well as the integration of related industry outside of tourism products. We should use creative perspective to examine all related industries involved in the development of the tourism industry and break the traditional concept of integration of tourism resources. Integration can be as large as the industrial policy and it can also be as small as the design concept of the tickets. If only the use of tourism resources integration is open, the value of the cultural and creative industries would be realized. And it will bring more vitality and attractiveness for tourism. Creative concept in all aspects of tourism can make better integration of other industries and tourism and will bring new development opportunities for other industries.Manufacturing industry, as a pillar industry in Wenzhou, has been hit in the current global economic crisis.People came to doubt "Wenzhou model ". Under the double pressure of global industrial restructuring and the economic crisis, Wenzhou need to find a new economic growth point in urgency to active the quiet market. In this context, Wenzhou should make full use of its advantages, combine the cultural and creative industries to the tourism industry, make it a pillar industry of the national economy and become one of the three growth poles in the cultural of Zhejiang Province as Hangzhou and Ningbo. At the same time, Wenzhou should be the cultural capital of the Yangtze River Delta, the West Sea and Zhejiang Ocean Economic Development Demonstration Zone and be a new type of tourism city with cultural and creative. It should use new perspective in the integration of tourism from the perspective of cultural and creative industry.