A Study On The Integration Of Rural Tourism And Cultural And Creative Industry

For a long time,the party and the state attach great importance to the "three rural" problem,and the development of rural tourism is to solve the "three rural" one of the important ways,but also the national precision poverty alleviation,one of the strategies to win the fight against poverty.Although the development of rural tourism is of great significance,but at present China's industry there are a series of problems,need to optimize its upgrade.Culture is the soul of tourism,tourism is the carrier of culture,whether it is the subject of tourism or tourism object,or tourism media or tourism derivative products have a strong cultural attributes,the two industries have inextricably linked.In 2016,the State Council issued the "Guiding Opinions on Promoting the Integration and Development of the Rural Industrial Zone in the 21 st Century",and explicitly called for the integration of agriculture in rural areas with other industries,including the integration of rural tourism and cultural and creative industries.It can be seen that the party and the state attach great importance to the integration of the two major industries,the state's policy will be the integration of the two industries to provide policy support and forward momentum.With the support of national policy,China's rural tourism and cultural and creative industries have a certain trend of integration,in the context of industrial integration,the integration of the two major industrial development is conducive to rural tourism transformation and upgrading,is conducive to better and faster development of rural areas,To achieve sustainable development.The article is divided into six parts:First part:Introduction.Mainly for the integration of the two major industry development background,research significance,research summary and research methods.The second part:Conceptual definition and theoretical basis.This paper elaborates the concepts and theories that need to be used in this paper.There are rural tourism,cultural and creative industries,creative tourism,industrial integration theory,creative economic theory and sustainable development theory.The third part: the theoretical analysis of the integration of rural tourism and cultural creativity.This part mainly analyzes the development motive,process modeand mechanism of the two major industries.The fourth part: Empirical Analysis.Through the streets of unity and integration of the two industries to conduct field interviews,understand unity street industrial integration development status.The fifth part: Paths and Safeguards.According to the understanding of the status of industrial integration,according to the specific circumstances of unity,put forward the corresponding path and protection.The sixth part:Conclusion and Prospect.Analyzes the development of the two major industries and draws the conclusion and puts forward the prospect of the research.