A Study On The Strategic Orientation Of China 's Minsheng Bank

It was a great challenge for the world economy since the subprime lending crisis outbroke in the United States of America in2008. A lot of investment banks and other companies bankrupted in the following years since then. The waves of the global financial shocks struck the world economy heavily, and influenced China economy very much.Confronted with the shocks of the global financial crisis, the China real economy experienced a period of downturn for the following years, which made commercial banks in China met a difficult time with bad business environment at the same time. As a kind of institutions mainly provide services for the real economy, commercial banks need a set of reasonable business strategy to meet the emergency and cope with the crisis influence. To think about the business strategy in a systemic way and define the strategy positioning demonstrably becomes an important work for all commercial banks in China.It is well known that China Minsheng Banking Corp.,Ltd. is the only private commercial bank in China, which means commercial bank mainly invested by private companies. So it is very important for the reform of China financial system, and till now it has more than16years experience in Chinese market. But as for the strategic positioning of China Minsheng Banking Corp.,Ltd., there is little research work related to it before. That is the point why in this dissertation I mainly discussed the strategic positioning of China Minsheng Banking Corp.,Ltd..In this dissertation I summarized the basic information of China Minsheng Banking Corp.,Ltd. firstly in the following aspects:the experience of development, business ideology, the structure of directorate, management system, and its performance in the past16years. Then I analyzed the change of the business environment for commercial banks, and based that I studied the strategy positioning of China Minsheng Banking Corp.,Ltd.. Considering the private character of this bank, it is reasonable for the bank to focus its business on serving for middle and small companies, for private companies, and for high-level guests. At the end of this dissertation I summarized a framework about how to carry out the strategy and control the risk, and then summarized a case for example, which is mainly about a special product of China Minsheng Banking Corp.,Ltd. mainly serves for middle and small companies, to describe how the business strategy is worked.