An Empirical Study On The Strategic Positioning And Performance Of Rural Commercial Banks In Guangdong Province

In the fiercely competitive financial market environment of state-owned banks,national joint-stock commercial banks,and foreign-funded banks,rural commercial banks,as special emerging and transforming commercial banks,must develop rapidly in the fierce market and accurately align with their own development goals to gain sustaining develpoment.It is the focus of this paper to formulate realistic strategic goals so as to achieve core advantages in fierce competition.This paper carries out a strategic analysis of rural commercial banks in Guangdong Province,which mainly includes PEST external environment analysis,internal industrial environment and competitive environment analysis and SWOT analysis.Through regression analysis of the income concentration index of rural-rural financial services,this paper believes that under the current background and environment,Guangdong Rural Commercial Bank should not adopt a positive external expansion strategy,but adopt the internal development strategy of market penetration and propose the safeguard measures to realize the strategies of rural commercial banks.And comprehensively analyzes the development environment that rural commercial banks are facing,and formulate the strategies of Guangdong rural commercial banks in a targeted manner,which will play a positive role in enhancing the competitiveness of banks.At the same time,it also provides reference for the development of other rural commercial banks in China.