Research On Sales Growth Strategy Of Falabei Garment Factory Based On Marketing Orientation

As we know, low-cost marketing is the usual strategy of small and medium garment enterprises in China, and these garment enterprises product quality is not bad brand, but with well-known foreign brand phenomenon is already commonplace. Low-cost marketing strategies so that small and medium garment enterprises in China to to become forever processing plants in the international market, small and medium garment enterprises in China lost the opportunity to grow up to hold a brand. It goes without saying that China’s small and medium garment enterprises need to focus on the drawbacks of the low-cost marketing strategy.Recently, some small and medium garment enterprises have woken up, turned to the domestic market from abroad, began to do their own brand. While some marketing behavior is still relatively primitive, but finally taken the first step in branding. Small and medium garment enterprises to do brand advertising, the mainly brand awareness or concept-based, it can be said that the first to do this type of advertising can occupy a certain market share. However, as more and more small and medium garment enterprises also followed to do so, and the concept of more consumers will numb in such a way to reach a simple brand recognition becomes ineffective. In fact, the market is dynamic, to want to do brands need to choose their own brand identity groups, the interests and desires of the groups can not use the same way to achieve according to market conditions.This thesis on the Falabei garment factory in Suzhou in the face of the current market environment and development factors, how to achieve sales growth in the market-oriented goals, mainly through brand strategy and channel strategy to achieve salesgoals.In addition, through the boot of theoretical knowledge combined with practical situations, how to survive in this complex environment and development is the key, according to market-oriented sales strategy to optimize plant to enhance the competitive strength from multiple perspectives to study how to increase factory sales meet the factory practical decision-making, increase market sales help Falabei garment factory, and hope to be able to provide a useful reference value for the same problems of small and medium-sized garment factory.