Strategic Research On Sany Heavy Industry Company

On the background of the acceleration of infrastructure construction and urbanization, the engineering machinery industry plays very increasingly significant role in promoting national economy. As the leading company of engineering machinery industry in China, Sany Heavy Industry gradually occupy the leading position with its R&D and services in the advantage After years of development. But with companies listed in Hong Kong and the acceleration of Internationalization, re-examine the company’s strategy will be to promote the sustainable, rapid and healthy development.This paper focuses on Sany Heavy Industry. The author carried out a systematic analysis and research on strategic issues according to the path of strategic management. First, the authors sort out a strategy and strategic management-related concepts and theories as the theoretical basis for full-text research; Second, the author analysis business environment of Sany Heavy Industry, including the external environment and internal environment. The external environment includes policy and legal environment, economic environment, social environment, technological environment and competitive industry environment, the internal environment includs product family, organizational structure, technology and service capabilities. On this basis, the author uses tools of SWOT analysis the strengths, weaknesses, opportunities and threats. The analysis shows that the advantage including the brand’s strong support force, relatively low cost, institutional advantages of private enterprises and good technology and services. The disadvantage includes that the shortages of effective human resource, inadequate internal systems and rapid response to market; The opportunities of the company is the improvement of macroeconomic and industry environment; The threat is the competition of foreign industries and the catching up with the domestic competitors. Thirdly, based on the SWOT analysis, the company’s internal and external factors were evaluated, and the author make the strategy to seize the opportunity to get the extended benefits. At the same time the company has developed products and services differentiation strategy Finally, this research proposes the described measures of implementation of the strategy including enhancing technical innovation, improving service levels, improving the cultural infrastructure and other aspects.This study is helpful for Sany heavy industry to understand the market competition, and seize market opportunities to achieve company goals. While it also has a certain significance. on strategy formulation for other company...