Research On The Development Strategy Of Shanghai Xueyan Industry Co., Ltd

This paper basis on the theory of strategic development, combined the real strategic problems what the company faced with, raise the development bottleneck questions in the dilemma of large and medium-sized private company,this is the strategic making changing styles and a series of problems in process. Take Shanghai Xueyan Industrial Co.,LTD as a vivid typical present case of the steel trading industrial, combined strategic theory and strategic example tightly,analysis the statue of steel trading industry deeply and get the appropriate development strategic for Shanghai Xueyan. This paper either looking forwarding to help Shanghai Xueyan company to make development strategic and put into effect, or hoping can give the same trade companies a little inspire and can use for reference for them.Now the steel industry in depression, the cost of iron ore and energy goes up, the profit of steel mill is less and less even go to the margin of loss. The steel mill,as for the steel trading company is in a strong position, if steel mill can’t leave enough profit room for the trading company,and the demand of customer is more and more higher,so the steel trading company is go to harder and harder. Beside this,the country macro policy adjustment, money squeeze continuingly,it’s no doubt to made it worse for those steel trading company of intensive industry. Under this situation, people have different options. The strategic of development of steel trading company point the position for those extensive operation company, and analysis the development strategic theory of Xueyan emerged as the time required.There are six part of this paper, the first part is on the basis of review the development strategic theory of the company, elaborate the method and the meaning of making and processing the development strategic of Xueyan company; Then the second part is analysis deeply about the outside situation strategic and the trend of development of Xueyan company; The third part is anatomy the internal resource and the core competence of Xueyan company; The forth part is compare the difference of Xueyan company and the standard company of steel trading company; The fifth part is making strategic target and making position of proper development strategic for company based on the above mentioned the exterior situation and nature abilities, that is three unify: trade unify, in-out trade unify and melting integration unify. Expound the general development strategic and the key of strategic and path. The last part is discuss the problems the Xueyan company might faced when implement the three unify and discuss the guarantee of strategic implement. What is worthy to say is that the development strategic of Xueyan company is a strategic should be continuously adapt to industry situation, continuously built the nature competition goodness strategic, it’s a continuously moving and creating strategic, so make sure the Xueyan company full of youth spirit and hold a space in future market completion.