Discuss On The Developing Strategy Of Chongqing Iron & Steel Co.Ltd

Now, the world economy is variety, enterprise's management environment has the fierce change. We will eliminate the others or be eliminated by the others. The highly effective enterprise strategy management appears important especially in the current exceptionally intense competition environment .If a enterprise wants to survive, and to have a continuous grow, it needs to be farsighted, and has the strategic judgement to definite strategic localization, makes clear the strategic key point, pays special attention to the strategy plans, and implements effectively.The enterprise strategy is the integrity strategy that the enterprise fit the long-term environment change and realize the long-term development, which is the key to the enterprise's success or failure . This article uses the strategic management thought, theory and method to analysis, and has an instruction function for the specific enterprise to make a decision which has the best match of the internal condition and exterior environment in special period.This article takes the development strategy formulation of the Chongqing steel and iron limited company as the research object, emphatically I analyze the macroscopic economy, technology and policy environment that the steel and iron profession located; I use five strength models to analyze the unique environment: competitor, entrant, supplier, buyer and the substitution that the steel and iron profession located, at the same time ,I give an round and objective analysis to both the enterprise interior condition ,such as interior resource,innovation ability ,the product's competition ,and the exterior environment by the contrast and quota analytic method ,also the VRIO theory .Based on it ,I generalized analysis and value the combination of company's interior advantage and disadvantage ,exterior chance and threat by the SWOT strategy theory .Finally , I choose the SO and WO strategy from the four strategy ,for it fits for the company's characteristic most ,which established the strategic localization, development strategy, strategic combination, development goal and the key implementation plan of Chongqing steel and iron limited company. At last I propose a route especial for Chongqing steel and iron limited company: taking human beings as root, depending upon the science and technology, unifying enterprise's scale ,benefit, quality , the enterprise's development speed, investment intensity and the withstanding degree, low cost expands, difference development, humanity management. In order to survive and develop, Chongqing Steel...