Research On The Development Of Asset Management Business Of Zhongyuan Securities Co., Ltd

With the rapid economic development of China in recent years,the income ofChinese people has been increasing steadily,the need for Investment&Financing hasbeen stronger then ever.In this background, with the support of policies,it is a goodopportunity for development the securities assets management products of thesecurities industry in China. The scale of the securities assets management productshas been expanded significantly,it is being another major income for the securitiesexcept for business of broker,which plays a positive role for improving the securities’income structure and promoting the transition of the securities.However, A sharesmarket remains in the doldrums over the past three years, thus the management forthe assets management business, especially the active management products hasbecome a bottleneck restricting the scale of development.The innovation of thebusiness of asset management, the improvement of the management and how torealize the different development of asset management of securities industry,that hasthe vital significance to the construction of the core competence of securitiescompanies.In this paper, the securities Limited I work in is the object of study, usinginduction method, investigation method, method and case study method ofcombining theory with practice, by determining the scale, management and riskcontrol, to control the risk pre based, from the grading progressive managementcombined with the creation of this innovation mode to look for the reason, adjust thestructure of the company’s product management mode, Finally,it formulates theavailable and competitive management mode of the company active managementproducts.The paper is based on the practice of my company,it is a targeted and systematiccase research,which also is a tailor-made management system.The reserch almostresolves the problem of sustained losses and shrinking size under the old mode.Ithelps provide a more accurate investment strategies and more appropriatemanagement patter for my company,then to improve the securities company assetmanagement capabilities and promote the scientificity of the management, enhancesthe rational allocation of resources,and improves the ability of the asset managementbusiness, it also provides a new perspective for the differences in management andmarket transformation strategy in the securities.