Research On The Wealth Management Business Optimization Strategy Of Z Securities Company

Since the reform and opening up,the residents’ income of our country has exploded.With the continuous accumulation of national wealth,the People’s demand for wealth management is increasingly vigorous,wealth management industry in china needs to be continuously updated to match Chinese needs of wealth management.In recent years,the equity investment products rapidly flow to the wealth management industry.The securities industry is experiencing a continuous decline in the traditional brokerage commission income situation.To explore a suitable path for the development of wealth management business is an important subject for domestic securities industry to study.This paper takes Z Securities Company,a leading securities firm,as an example.It primarily analyzes the advantages and disadvantages of the wealth management business of Z Securities Company based on the SWOT framework.Then,it points out the problems and reasons of Z securities company in the wealth management business.On the one hand,it takes the development of wealth management business of securities companies at home and abroad as reference.On the other hand,this paper analyzes the realization path of the strategic goal of wealth management business of securities companies.What’s more,some suggestions are put forward to improve the business strategy of wealth management of Z securities company,including strengthening the construction of investment consultant system,optimizing the organizational structure,enriching the product system and refining the classification standards of clients,deeply tap the potential of customers,strengthen publicity and education,guide customers and employees to change their ideas,expand customer channels to upgrade,and promote the deep integration of online and offline.Finally,this paper hopes that the research on the optimization of wealth management business strategy of Z Securities Company can provide reference for the development of wealth management business of domestic securities companies and at the same time,it could provide new ideas for the future development direction of wealth management business of domestic securities companies,so as to promote the whole securities industry to go further on the road of wealth management development.