The Study On International Marketing Strategy Of CITIC Pacific Special Steel Group

Over the past two years, the Chinese Special Steel industry facing the international trade situation and the international trade environment has changed, which CITIC Pacific Special Steel Group, both opportunities and challenges.Based on the Review of corporate strategy management, international marketing theory, economies of scale and competition in the international market and the theory of international trade theory and policy, and so on the basis of relevant theories, with China facing the international trade situation, the international trade environment and policies, China's steel industry export situation The operation of and characteristics of the Special Group on International Trade in the international marketing efforts in the application of the marketing strategy was studied. Trying to work through the exploration, marketing theory and special steel enterprises to develop the international market practice, highlights the innovative marketing strategies and operational, then in the special group for the implementation of the International Trading Company marketing strategy to provide a reliable basis for decision making . And hope that the work done by this paper, China's special steel industry for further development of the international market for reference and inspiration.This article from the perspective of international marketing start using PEST, SWOT analysis and Boston Matrix, a comprehensive analysis of China's special steel industry, and in the external environment in their own special group to participate in international competition in the advantages and disadvantages as well as on the Special Group of ITC's international marketing strategy for the study, a special group of ITC's international marketing strategy and in line with the implementation of control measures; papers on enterprises over the past two years through international marketing practice to discuss the case, Reflects the practical application of innovative marketing strategies and effects of practical value, thereby supporting the ITC Group of companies in special international marketing strategy is reasonable, the final draw on the local representative office set up to take end users, inventory and traders Three distribution channels conclusions of the feasibility of innovative management necessary that strengthen functional strategies, institution binding force by information system and PDCA move cycle constantly when the strategy implement. Those are important to the effective strategy implement.