Research On Taishan Brand Marketing Strategy Of Shandong Tobacco Industry Company

With Chinese accession to WTO, Chinese economy has been the rapiddevelopment of international exchanges increasingly deep. Chinese tobacco industrywill also face a major international brand competition. In such an environment,Chinese tobacco industry put forward a new strategic plan,"the cigarette level" greatgoal. The brand of high-end tobacco marketing to accelerate, accelerate the process ofmarket reform, improve our brand in the international tobacco industry sectorcompetitiveness, play the best level.Chinese tobacco industry, since the beginning is the focus of the government totake care of the object, an important feature of Chinese tobacco monopoly franchiseindustry is in constant communication with the fusion of world economies, Chinesetobacco industry will be faced with strong competition from the world in theorganizational structure and brand marketing above, may not be able to catch up withthe needs of social development. Inherent thinking on brand marketing, no pioneeringinnovative thinking, the mentality of all tasks will encounter considerable challengesin the domestic tobacco brand marketing above.Shandong Tobacco Industrial Corporation (hereinafter referred to as ShandongTobacco)"Tai Shan" this brand as a strong local big tobacco companies in China, inmarketing management joined the brand marketing approach, through continuousimprovement of brand marketing strategy, as well as repositioning market targetedstrategies to improve the "Tai Shan" brand marketing competitiveness, made a lot ofgood experience.This paper summarizes the basis of brand marketing strategy, combined with thecurrent situation of Shandong Tobacco companies, through brand marketing analysis,the current Shandong Tobacco brand marketing strategy above, made a number ofsuggestions for improvement and methods. At present, Shandong Tobacco brandmarketing strategy above, made a number of suggestions for improvement andmethods.