| It is inevitable to take a new sustainable-developed way to urbanization for thefuture development of China. Under this circumstances, the domestic real estatemarket is facing enormous challenges and opportunities. As a small real estateenterprise, Weihai xiangtai real estate co., LTD., grasps the new opportunities in tunewith the trend and combined with the actual situation to establish appropriatedevelopment strategies for the company, selects and adjusts enterprise developmentstrategic plans to find and strengthen the core competitiveness of small real estateenterprises.This paper studies the development strategies of urbanization and real estateenterprises at home and abroad, analysizes the external macro environment of thedomestic real estate market scientifically and systematically. It introduces the basicinformation of the Weihai Xiangtai Real Estate co., LTD., reviews the developmenthistory of the company, and summarizes the experience and lessons based on theproblems arising from the development process of the company. By analyzing therelevant data of the company, from the perspective of new urbanization, selects thestrategic plan for the company, and thus finally establishes the developmentimplementation strategies for such small real estate enterprises as this company in thefuture development of the real estate market. |
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