Network Store Reputation And Potential Market Demand Competition

This article obtains from the phenomenon under the C2 C e-commerce, analyzes the forming mechanism of online store reputation, using the ideas of game theory method to establish online store reputation model, in order to confirm the network store reputation of online store operators and consumers have a positive role in promoting.Respectively, from the online store with consumers, online store and online store reputation model was constructed.First of all, analyze network shops and consumers,by building a complete information static, complete information dynamic, incomplete information static and under the condition of incomplete information dynamic network of stores and consumers reputation model.In static game analysis, the overall benefits greater than zero, indicate that the network store reputation mechanism beneficial to the improvement of the social total welfare level.In dynamic analysis, the size of total social welfare is affected by the factors of the discount rate, when the discount rate is greater than a certain threshold, the Internet store reputation mechanism beneficial to the improvement of the social total welfare level.Next, this article has analyzed the network between stores and online store for potential customers around the reputation competition, competition model by building a reputation, to build a reputation mechanism of the online store and build a reputation mechanism of the network game behavior between stores and equilibrium were analyzed,and it is concluded that the formation of reputation mechanism will lead consumers to reduce the search costs, will increase the demand for products of the online store, and the profits of online store has a positive effect.And put forward our country should according to the conclusion that lower discount factor and increase the threshold, decrease the cost of credit transaction costs and improve operator to exit the market, to create a credit environment and build a reputation evaluation mechanism, strengthen the third party certification and third party guarantees, ensure safety assessment authority and trading three aspects, such as reputation policies and measures to improve the network shop.