The Evaluation Of The Listed Companies's Reputation And Its Influence

After the competition of price, quality and service, some scholars point out that the next field of competition is the competition of corporate reputation. Corporate reputation has been drawing more and more people's attention in recent years. Establishing and managing corporate reputation are becoming the common voice of many companies. The evaluation system of corporate reputation is the foundation of the research. So, we do this paper to estimate the listed company's teputation.The data of the listed companies both in the stock markets of Shanghai and Shenzhen were employed as samples of the study. A comprehensive evaluation model on corporate reputation was proved as a conclusion through a factor analysis on the samples. Because of the analysis resulte, we include the 12 indexes to five aspects. Estimate operating efficiency on DEA model. Estimate firm's growth by factor analysis. Basing on these, do multivariate regression between the five factors and operating efficiency value, between the five factors and firm's growth potential. Conclude, they are both linear.