Research On Marketing Strategy Combination Of Tneumatic Gear Box In T Company

This Paper analyses deeply the marketing environment of T company for its wind turbine gearbox according to its products’ sales condition and development characteristics based on T’s wind gearbox market.Summarized from external market environment and enterprise internal environment, the Paper points out T’s opportunities and threats in Chinese market and detailed discusses the marketing strategy combination, including(1) Building first-rate customer structure;(2) Exampling well-known brand and building the international products with best quality and lowest price;(3) 3MW semi-drive products application and 5MW offshore wind turbine gearbox technical development;(4) Expand the "owners appointed" mode, enhanced the end users’ marketing;(5) Exploration for the after-sales market;(6) Using modern marketing tools, enhance brand impact. The Paper’s value could be applied by(1) Inspiration to the marketing strategy for the adequate or excessive competition industry;(2) Hint to ideas and methods for key account sales;(3) Practicing value to those enterprises’ operation and management in wind turbine gearbox market segment.