A Wind Power Products Of The Company Marketing Strategy Research

Wind power has developed mature technology,strong operability,has incomparable superiority,traditional power generation mode in line with the sustainable development strategy,has always been the developm ent and utilization.Wind power industry development in our country is late,but rapid development speed,has gradually becom e the main energy in our country.A company is A dom estic private wind host equipm ent assembly en terprise,in th e face of the wind power product homogeneity serious,sim ilar product price,the production scale of environment,it is d ifficult to gain market share,the need to develop new marketing strategy to win the m arket.The com pany A long-term development,is very important.In this paper,using the m arketing theory,combined with the case,A com pany marketing strategy research on the influence of wind power equipment manufacturing enterprises.Help wind power m anufacturing enterprises in the wind power industry after the big adjustment,to find suitable for the marketing strategy of enterprise itself,seizes the market,improve the share.And en riched the contents of the ap plication in the field of wind power marketing strategy science.This paper first introduces the developm ent status and developm ent trend of wind power industry at hom e and abroad,and analyzes such as PEST,SW OT and STP marketing theory,provide theoretical ba sis for the following specific research;Secondly,from the development process and the close form of wind power industry,and from the political environm ent,economic environment,the Angle of the social environment,technological environment,and analyzes the wind power manufacturing enterprises face the m acro environment;By using the theo ry of porter five m odel analyzes the wind power m anufacturing industry environment;Using SWOT theory analyzes the company's own strengths,wea knesses,opportunities and threats.Using the STP theory,give the market positioning.Again,this paper analyzes the current status of the marketing strategy of A co mpany,and points out its existing problem s.Finally,from strengthening the technical innovation ability;Active layout overseas markets;Developing offshore wind power m arket;Perfect after-sale service sys tem;Attaches great im portance to the m anufacturing resource integration;Strengthen market segmentation in five aspects,such as optim izing Suggestions were put forward.