A Study On The Impact Of Financial Products On Household Savings Deposits From The Perspective Of Portfolio Selection

For a long time, with the rapid development of people’s income, the consumption idea is weak, saving alternative products, such as slow development factors, China’s household savings deposits have been maintained double-digit growth. But in recent years, with the high-speed development of wealth management products, China’s household savings deposit growth has slowed and structure change. To this end, we should to the wealth management products to the residents’ savings deposits to deeply investigate the mechanism of action, influence, in order to healthy and orderly development of financial market in China to provide policy recommendations.First of all, in this paper, the relevant literature review at home and abroad, related literature mainly concentrated in the following three aspects; The first kind of view is that wealth management products have alternative or shunt effect on residents’ savings deposits, savings deposits to move; The second view is that wealth management products to the volatility of growth of residents savings and The third kind of view is that wealth management products is between Banks attract residents savings tool. But as you can see, in the study of related lack from the micro level of the guidance of the theory analysis of the relation between the two analysis, then for the development of China’s financial markets provide meaningful advice.Secondly, based on the analysis of the literature review, based on the availability of data, based on the residents’ savings and wealth management products balance the amount of data as the research object, first analysis about the present situation of financial product and a savings account, draw residents savings fast development, the savings deposit and conclusion. Based on different household financial assets accounted for shift change analysis, response the current trend of residents savings money management. Through the analysis of the different investment subject, it is concluded that with the growth in wealth, risk aversion tendency is gradually diminishing, it is possible to make risk investment.Again, this article, from the microscopic view in portfolio selection under the perspective of financial product impact on residents’ savings theory analysis. Think consumers in this chapter on bank savings at the same time, also to invest in the alternatives of saving at the same time, here in this paper, a general designation. Under the condition of uncertainty, to establish a residents’ assets choice behavior function, through the building of residents’ assets choice behavior model, it is concluded that the cause of the high household savings, the residents under the condition of risk characteristics, way of behavior person the pursuit of a stable financial assets investment, risk aversion tendency is diminishing with the increase of wealth, and so on, which in theory in this paper, the residents’ savings deposits high rapid development, financial products and financial product, function and influence on the relationship between the residents’ savings deposits, and then in the empirical data and econometric analysis conclusions and recommendations for use of theoretical analysis.Finally, in this paper, the financial product of residents savings for empirical analysis. Using econometric VAR model analysis, high savings deposits of residents in our country for financial product development and wealth management products further data analysis of the relationship between the residents’ savings deposits and empirical test, which prove that wealth management products and household savings deposits of relationship between them and the reason of development and changes in recent years, function, etc.Then, through the above theoretical and empirical data analysis, we concluded that high savings and wealth management products rapid development reason, financial product specific effect on savings deposits and relevant conclusions, combined with our conclusions on how to reduce the high savings, financial products, such as rapid development put forward relevant policy Suggestions.