Study On The Structure Of Tourism Industry And Its Financing In

Tourism industry is an important component of China economicdevelopment.GuiZhou province has rich tourism resources and ecologicaladvantage,forming a new bright spot and hot spot in national tourism market.GuiZhoutourism industry will achieve better and faster development of golden opportunity.TheStructure of tourism industry is not factor of industry competitive strength,but also thefoundation of competition strategy.Therefore,the paper treat industry structure asresearch,object,industry integration as research perspective,and strategy analysismethods to research.Culture, sports, agriculture, industry and tourism industryintegration base on a solid foundation, high taste prospects, but the financingefficiency problems is evident,the key of tourism Industrialization and its financingproblems lies in industrial structure, the role of government, to guide the fund and riskinvestment.funds of fund,and venture capital.Tourism industry needs the provision ofinfrastructure and the establishment of industrial fund to form construction of theinvestment and financing environment by the government; the introduction of venturecapital add commercial vitality, to solve the problem of efficiency of governmentinvestment and financing; high profit, high return and multiple business space canattract venture investment into the industry. This paper constructs the developmentmodel of Guizhou tourism industry and financing framework, to solve the problem oftourism industry investment and financing efficiency.Compared with the existingliterature, the main contribution of this thesis lies in the following two aspects:(1)This paper establishes the theory frame of Guizhou tourism industrycompetition, threat of new entrants, the bargaining power of the government supply,industry substitutes, the bargaining power of consumers, competition within theindustry,the five aspects of competition, to study the competitive factors of Guizhoutourism industry structure, analyzing the barrier to entry, the bargaining power ofbuyers, the bargaining power of suppliers, industry substitution, and intra industrytourism companies, travel agencies,accommodation and catering industry competitioncondition. Improving and perfecting competition theory of tourism industrialstructure.(2)The establishment of the Guizhou tourism industry structure developmentmode and financing framework, in the initial period,the tourism industry, to establishgovernment guidance funds to attract investors funding inadequate infrastructure,building the financing environment. In the period of rapid growth with Build- Operate-Transfer and the way of Engineering Procurement Construction,culturingenterprise independent project,gradually change from the government is responsiblefor the area of operation management to the tourism enterprise is responsible for thearea of operation and management,making the enterprise become a new scenic spotpromotionindustry competitiveness,risk investment following-up standardize andIndustrialize enterprises for scientific management, so as to attract more entrepreneurs,enhancing commercial energy of industry.In the period of growth,encouragingGuizhou tourism enterprises through the IPO financing, or carry diversified capitalmarket instruments, improve the tourism enterprises endogenous power, enhance thecompetitiveness of the tourism industry.