Research On Tourism Service Chain Management Based On Scenario Awareness

Tourism is known to be the most potential development industry in21st century. Researchers take the supply chain management mode of generally manufacturing enterprise to apply at tourism, define the concept of tourism service chain, advocate to meet the request of users, integrated inside and outside resources of enterprise, flexibly deploy every panel point of service chain, to satisfy the physiological and psychological needs of users. In the new period, the key points of how tourism management getting a new development are how to adjust the operation mode of service chain, rapid collect the new status of tourism local area, deal with user’s request timely, and give reasonable and effective response.In recent years mobile network use SMS, MMS, wireless network and mobile clients to provide information in tourism activity. It let user feedback feelings to related web sites timely. However, because it doesn’t do much work to check the accuracy, and miss one-on-one service, users have to browse the web, to screening of the available information themselves.While internet technology has made excellent development now, it takes context-aware technology to provide new management mode of tourism service chain. Firstly the coming and concept of tourism service chain is introduced, the basic structure, characters and the current situation of tourism service are analyzed. It points out some problem of present service chain. Secondly it introduces concept of context-aware and application and research on other industries. It proposes use context-aware technology to solve the problem of tourism service chain.From application view, various kinds of context-aware faced on tourism activities is analyzed. It introduces how gathering useful information, compares the traditional management method and that while it basing on context-aware, and introduce the advantage of the last one.The system framework, development and implementation method of tourism service chain management basing on context-aware is introduced. It analyzes the project’s goal management, sets up structure plan, and discuss how to do communication management by process management view.