Research On Competition Strategy Of Shaanxi Huaxia Certified Public Accountant

In the more and more intensive accountant office market in china, shaanxi Huaxia Certified Public Accountant is facing many opportunities and threats. The chance for Shaanxi Huaxia Certified Public Accountant to win out relies on how to set up a sound competition strategy aiming to make use of these opportunities with its favorable advantages and to avoid risk and overcome its disadvantages. This paper intends to make a systematic analysis of Shaanxi Huaxia Certified Public Accountant with a discussion on strategic management theory. It aims to provide a basis for scientific marketing policy decision and to offer an optimal competition strategy with assistance of macroscopic and microscopic, qualitative and quantitative discussion.The paper begins with the paper makes an analysis and comment on Shaanxi Huaxia Certified Public Accountant's external environment and states the characters of accountant and the tide of developing. By analyzing its status in competition especially the mostly competitors, the paper points out the opportunities and threats which Shaanxi Huaxia Certified Public Accountant is facing. It estimates the opportunities and threats by External Factor Evaluation matrix and comes to a conclusion that Shaanxi Huaxia Certified Public Accountant is currently in an attractive market. In the second, the paper makes an analysis on the internal environment, and the core competitive force by AHP method. It estimates the advantage and disadvantage by Ixternal Factor Evaluation matrix and leads to a conclusion that Shaanxi Huaxia Certified Public Accountant is in the green tree in the whole, but there is much place is to be optimized. In the third, an analysis on the current situation of Shaanxi Huaxia Certified Public Accountant from aspects of operation orientation,market orientation and existing strategy and discovers the problems and provides corresponding advice. In the fourth, it designs and analyses the competition strategy for Shaanxi Huaxia Certified Public Accountant by SWOT model and PUV-PI model. The discussion of QSPM model leads to a suggestion that Shaanxi Huaxia Certified Public Accountant's overall competition strategy should be the strategy of permeating into market and together with discrepancy. In the last, as for its implementation, Shaanxi Huaxia Certified Public Accountant is advised to take the following five suggestions: perfect structure of organization, enhance the quality, promote the HRM ability , enhance the market troop's management and brand management.