| In full-services operations era, competitions among China telecom operators intensified. Three operators have their own comparative advantages. Predictably, the transformation will accelerate within the telecommunication market; and competition will become more intense at the same time."Integration, innovation, opportunity" is the best description of our current working situation and environment. With full-services operations, only by understanding of the situation, insight into the changes, developing strategy in line with corporation benefit, can we clarify our direction and design a global future.After the industry’s restructuring, domestic telecom operators form a new competition feature, and2010-2012is the critical period. As the leading industry operators in certain telecommunication area,**company confront increasing competition in the market. How can it establish the company development strategy under the full-service operating environment with its leading advantages, such as customer size, the mobile brand value, mobile telecommunication products, channels and services, mobile communications network quality, etc. as well as to effectively educate and enhance the competitiveness of the whole business, are urgent issues for the company to study and solve.In this paper, the mobile operator’s business strategy has been studied. By means of the external environment and competition analysis, internal capability analysis, global telecommunications companies full-services competitive drivers and strategy, corporate strategy choice and strategy implementation, it not only describes**mobile company corporate strategy, but also propose a new strategic positioning which is "mobile-based, selective access to broadband, and actively promote the Internet, become a regional market leader and a leader in information services." Meanwhile, it introduces six strategy implementation steps, which have certain reference significance for the future development of**mobile company. |
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