Research On The Competitive Strategy Of HYGJ Company

As the scale of construction enterprises continues to expand,the basic role in the social economy is increasingly apparent.However,the competition in that field is becoming more and more fierce.Under the huge development pressure,construction enterprises have to consider how to adapt to the requirements of the industry development,select scientific competition strategy,and furthermore,improve the comprehensive competitiveness to achieve stable production and long-term development from the fierce market competition.This paper takes HYGJ company as the object,carrying out the analysis of its competitive environment and business environment,which effectively helps it to select suitable competitive strategy,and eventually supplies accessible measures and suggestions.Taking HYGJ company as the research object,deeply analyzes the advantages and disadvantages of HYGJ company,and finally thoroughly explores on the internal and external environment.With a series of assistive measurements,better help enterprises select appropriate strategy and improve the corporate governance,enable HYGJ company attain clear short-term and long-term development goals and targets,and even for the realization of the future development.Firstly,the paper classified and combed the research status at home and abroad,which would be formed as the theory basis for subsequent research.Secondly,started with the development status and the construction industry trend,deeply analyzing the macro environment,market environment and competitive environment of HYGJ company.Thirdly,executed the investigation on the internal environment of HYGJ company,such as operation management,financial management,personnel technology,construction operation and cost control.Finally,to ensure the smooth implementation of the Low-Cost Strategy,a series of corresponding safeguard measures are formulated.This study is quite helpful for HYGJ company to implement an accessible and competitive strategy by a series of practice,which likewise enhance its market competitiveness and ultimately achieve long-term development in future.