Research On Network Marketing Countermeasure Of Yanwei Tourist Scenic Spot

With the rapid development of Internet applications, the antenna of Internet isextending into each part of Economic Fields,the network marketing plays animportant role in economic activities. If the operators of the scenic spot would like toget ahead and occupy the competitive advantage of tourism market in the fiercemarket competition, they must make full use of the Internet and choose the flexibleand effective marketing way in marketing to expand the greater space for thedevelopment of scenic spots. At present, the network marketing in Yantai and Weihaiscenic spots is still in its infancy, the disadvantages which the marketing target is poorand the targeted visitors are little restrict the further development of scenic spots.Yantai and Weihai scenic spots needs futher studying tourist spots and touristconsumer; innovating marketing methods; looking for the target customers to providea more personalized travel products and services. The network marketing, especiallyin Internet marketing, provides a new approach for Yantai and Weihai scenic spots andbecomes a new trump to promote the development of the scenic spot.In this paper, the author analyses the present situation of the network marketingin yantai, weihai scenic spots by the method of literature retrieval method, thecombination of theory and practice, and questionnaire survey, at the same time, theauthor surveys the network application of the visitors and puts forward the targetedInternet marketing model based on the analysis of the existing problems in the Yantaiand Weihai scenic spots.The paper reviews the theory and related research around the network marketingand analyses some problems in Yantai and Weihai scenic spots, for instance, pay noattention to the network marketing; simplify the website information content; lack thecommunication with the tourists and the network marketing targeted, establish thetheory of scenic spot precision Internet marketing model, the model has a strongguiding significance for Yantai and Weihai scenic spots precision marketing.According to the development of mobile Internet, the precision Internet marketingtool is divided into the traditional precise marketing precision tools and mobile Internet marketing tools in Yantai and Weihai scenic spots. This paper summarizes allkinds of precision Internet marketing common tools, in the process of thedevelopment of the Internet, there will be more Internet marketing tools, Yantai andeWeihai scenic spots should keep pace with The Times, take a more efficient way ofscenic spot promotion, establish a good image in the heart, and promote better andfaster development of the scenic spot according to the characteristics of the consumerdemand.