A Study On The Image Design Of Chaoyang City Tourism

With the society development and living conditions improvement, the tourism becomes increasely popular.At the same time,tourism is the critical way to develop fo r a city. If a city want to develop its tourism,it has to shape city’s tourism brand ima ge.The major breakthrough in the development of Chaoyang tourism is that Chaoyan g should establish the city’s tourism brand image.In my view, if Chaoyang establishe s "ancient cultural city tourism brand image", it will capture the markert and gain a c ompetitive advantage in the Liaoning province and other provinces, even the tourism market is fiercely competititive.First of all, I will simply introduce the basic theory of my thesis and analysis the importance of building the tourism brand image in the development of city’s economi cs and tourist development. In addition, I would design a survey based on principles a nd methods I learned. Then do the data analysis, Which aim to get the components of building the tourism brand image of Chaoyang City’s tourist trade.Mainly from the following five parts.The first part is to explain the definition about designing brand image, which wil 1 build the foundation for the brand image positioning and design of the city tourism b rand as following.The second part is how to shape the tourism brand image, and mainly discuss the principle and method in the design process.The third part is about that the current situation in Chaoyang City tourism brand i mage and problem analysis, through the empirical investigation and analysis, to prov e that Chaoyang establishes the tourism brand image is urgent.The fourth part is about that a tourism brand image called"ancient cultural city" how to design and performance. First of all,I analysis the reasons to position and prov e the "ancient cultural city" from the four aspects which include "Hongshan culture, fo ssil culture, Buddhist culture, Sanyan culture"andthe four major culture play an important role in the building the brand image. Finally, from the idea, behavior,and visual three aspects to explain how to make the better tour ism brand image design and serve to the city development. The fifth part is the conclusion and Prospect.