Application Of Text Graphics In Cultural Brand Tourism Brand Image Design

In the era of image reading,images have become an important channel for people to obtain information and communicate,and the graphic design of text shows a strong information transmission ability and visual creative performance.In the design of the cultural brand tourism brand image,text and graphic design techniques are used to incorporate historical and cultural,humanistic connotations,architectural landscapes,natural environment,and commercial services,etc.into it,creating innovative ideas with innovative ideas and fashionable concepts.The brand image of tourism will break people’s reading barriers,strengthen tourists’ memory and cognition,and enrich the visual performance of tourism brands in the neighborhood.It will be more effective in promoting and promoting cultural tourism districts.This article takes the application of text graphics in the design of cultural brand tourism brand image as the research object,and elaborates the development of graphic design of characters,introduces the concept of tourism brand in cultural blocks,and analyzes the reprensentation for the graphic design of characters in the tourism brand image of cultural blocks,in the following three aspects : brand and theme identification,text and graphic conversion,connotation and extension.It is emphasized that the cultural brand tourism brand image design should use creative methods to convey cultural connotation,and it should provide the brand appearance of cultural tourism district with fashionable design.In addition,text graphics can use a variety of expression styles in the design of the tourism brand image,and carry out specific application analysis through replacement and sharing,overlay and combination,deconstruction and reconstruction,decoration and texture performance,mood and emotion creation.Finally,taking the practice of designing the tourist brand image of the Liaocheng Shilou Tower as an example,it analyzes the positioning of the brand image,sorts out the design elements and constructs the visual symbols,and uses the graphic method of text to shape the tourism brand image of the Shilou Tower and to graphically The text features are used to promote the brand image for the main image.