Research On Supervision Of Network Commodity Transactions In Business Administration

It is undoubtedly a strong impact the emergence of network commodity transaction mode tothe traditional transaction which has been existence for thousands of years, its convenience andrapidity makes it talent showing itself in the competition with the traditional trading mode. It isout of the fetters of space, but also realizes the seamless convergence marketing time, preciselybecause of this, China’s online commodity trading annual constantly refresh history record,consumer’s purchasing enthusiasm continue to rise, the effective integration of network economyand the traditional economy has become the roll booster to push the rapid development of oureconomy, tractor pull the annual GDP growth. However, the illegal cases are frequent reports ofthe network and Internet shopping complaints rising rate also reflects the disharmonious notesunder the high-speed development, as one of the administrative authority for Industry andCommerce regulators is how to realize the effective supervision of the network commoditiestrading becomes a practical problem.This paper first introduces the related concepts of network commodity transaction andnetwork commodity transaction regulation and theory of network commodity transaction,respectively the connotation and characteristic, connotation and regulatory responsibilitiesanalysis etc. the commodity trading supervision network are analyzed, and then based on theactual situation qualitative and quantitative analysis, combining with the related data, describesthe various problems existing commodity trading regulation in the network. Mainly include: thesystem of laws and regulations are not sound; a plurality of law enforcement linkage mechanismbetween regulators is not perfect; the supervision personnel professional enough; continuingeducation should be perfected; there are difficulties of illegal evidence; case investigation workshould be strengthened; the government supervision department relies on strong; consumer rightsconsciousness and ability should be improved.By studying a lot about foreign network commodity transaction supervision work relatedinformation better country, conscientiously sum up the advanced countries of Germany, Japan,American practices, South Korea, Britain, and through the comparison and the analysis putforward regulatory experience, finally, combined with the situation of current Chinesecharacteristic, proposed the administrative authorities for Industry and Commerce suggestions onstrengthening network goods supervision. Mainly include: promoting electronic commercelegislation, improve the legal system; perfecting the multiple regulatory departments linkagemechanism, force control network commodity transaction; the formation of professionalsupervision mechanism, strengthen the continuing education, improve the professional regulatory capacity; to strengthen the network of illegal evidence collection, increase the caseinvestigation dynamics; grasp the platform responsibilities; speed up the construction of creditsystem, improve operators of self-discipline consciousness; strengthen consumer education, raiseconsumer awareness of protection etc.