AICs Network Of Trading Supervision And Countermeasure Research

According to IResearch statistics, China’s e-commerce market transaction scale reached7.1trillion Yuan in the first three quarters of2013, which was25%up compared with the yearbefore. In2013, the electrical goods sales promotion activities makes Alibaba Group get a largeprofit, announcing a trading volume of35.019billion Yuan for that day. McKinsey estimatesthat by2020, China’s online retail market sales are expected to be an equivalent of the sum totalof market sales in United States, Japan, the United Kingdom, Germany and France at thepresent stage.In recent years, the rapid development of China’s electronic shopping greatly promoted thechanges in economy, plus the reform and development of related industries such as onlinepayment and express delivery. Besides, it also expands employment opportunities and graduallybecomes a new driving force for China’s economic development. The improvement andperfection of this powerful force is sure to stimulate consumption, promoting the prosperity ofthe market. On the other hand, it will expand domestic demand and speed up the overalleconomic growth.But the field of network transactions still has many problems, such as operating without alicense, selling counterfeit and shoddy goods to deceive consumers, publication of falseinformation to mislead consumers, intellectual property infringement, illegal sale of contrabandsmuggling goods and other phenomena abound. Since network transactions violations aredifficult to find and difficult to confirm illegal. Illegal evidence collection and other causes arecontributed to regulatory difficulties.In recent years, combining innovative approaches and commerce authorities throughoutthe industry plus foreign regulatory status of Internet trading and internet trading platformproposed to strengthen the supervision of a breakthrough, improving network transactions andmain business credit classification regulation, establishing a sound network of consumer rights protection system, strengthening the network transactions market regulation and lawenforcement, also establishing and improving the coordination of various departmentsregulatory mechanism, in order to further improve network transactions regulated legal systemetc., hoping to help identify regulatory entry point for the business sector to seize the maincontradiction. It is proved as an effective innovation regulatory approach in order to promotethe healthy and rapid development of the network economy.