Research On The Value Evaluation Of Domestic Broker Listed Companies Based On Economic Value Added

In recent years, with the development of Chinese economy and the increase of residents’ wealth, expanding the size of the stock market investors, financial literacy is becoming more and more widely accepted by people. The securities industry as an important part of the financial sector, with the development of our economy and the improvement of the financial reform and got rapid development, and still has a good development trend in the future. Securities companies is the main investment institutions, securities industry to evaluate the value of the securities companies can help investors to the understanding of the scientific and reasonable investment value of securities companies, to grasp the investment opportunities, prevent investment risks, guide the investors to make rational investment.EVA on the basis of research achievements at home and abroad, this paper through the specification and empirical research, using qualitative and quantitative analysis, system analysis and case analysis method, first of all, from the basic theory of analyzing the basic theory of enterprise value assessment and EVA related theory, combined with the characteristics of listed companies in our country, and then select citic securities as empirical research object, using the EVA method to its enterprise value evaluation, the conclusion. Through the analysis of the evaluation results can be got, economic value added valuation method compared with the relative valuation method, the value of the investment behavior of investors can better guide. At the same time, economic value added valuation method of citic securities intrinsic value good reflects the market performance of citic securities, economic value added valuation method can effectively guide the investors to invest in the value of the securities company.