A Study On The Impact Of Merger And Acquisition On The Performance Of Beer Industry

Evolution is the enterprise development law of nature. After nearly10years, after multiple wave of mergers and acquisitions, the beer industry in China has been basically completed shuffle. Beer market gradually formed in the QDPJ, HRXH, YJPJ strengths occupy the market a few beer giant oligopoly situation, the concentration degree of the beer industry is becoming more and more high. In the past, the beer industry in China because the market spread, brand is numerous,"big small" merger mode has become the enterprise development, the effective ways to expand the market. However, as the beer industry monopoly situation gradually formed, can be used as the M&A target to less and less, the beer industry will enter a "after the merger" era.In such a background, this article choose leading QDPJ beer enterprises as the research object, on the basis of related literature at home and abroad, collect QDPJ over the years the merger integration of data, analysis of the M&A motives, summarizes its recent merger integration strategy. In order to make the results more realistic, based on the analysis of QDPJ merger integration effects on financial performance, represented by typical cases in recent years; On the data selection, USES the latest from2008to2013, six years of financial statements, through the way of tables and line charts, clearly shows the QDPJ changes of the main financial indicators before and after M&A.After comparative analysis, this article found QDPJ recent merger integration to enterprise’s overall operating capacity, profitability, solvency, developing capability has improved, some indexes, such as operating capability will rapidly increase in the short term; Some indexes, such as the profitability of ascension requires more long-term integration process to achieve. China’s beer industry is one of the relatively mature industry, analyzing the QDPJ M&A integration is helpful to the study of the whole beer industry mergers and acquisitions, at the same time also can be for reference in other industry enterprises.