Study On The Setting Of Auction Price And The Setting Of Flowing Processing In Fresh Agricultural Products

Auctions as a resource allocation scheme has existed two thousand years of history. Owing to equitable, spectacle and fair, auction trading becoming still better in the river of time.With the in-depth development of auction theory and practice of the auction continues to expand, European countries study found that this combination of auction transactions with fresh produce show new vitality. Auction not only played on important for the construction of the world’s agricultural markets, but also become an important trading transition to realize the value of fresh agricultural products. However, in the actual auction process, the fresh product is not long-term preservation because of the characteristics of fresh and its value over time showed a decreasing trend once into the distribution channels. Its difficult to store, price uncertainty and other factors make fresh product transactions more complicated. Because many factors affect the price of fresh agricultural products, and constantly changing, fresh products’ transaction prices show large fluctuations.As we all know, to the auction market, suppliers and bidders, the larger price fluctuations is negative factors. For this reason, we add the reserve price and failed to sell fresh produce processing mechanisms to control the auctions in order to control price fluctuations which can not only contribute to the auction transaction, trying to make auction prices return to normal levels of the market. This can not only contribute to the auction transaction, but also assure the smooth operation of the auction market.This article is selected data in China currently well-running organization Kunming International Flower Auction Center (Kunming International Flower Auction Market, KIFA).Through the analysis of statistical data, we understand that the reserve price setting form and its present situation. Varieties and category of flowers are used to make an overall analysis. We also analysis the impact of reserve price on sale price and several forms of unsold products. Auction success is inseparable from good and effective mechanism and so to develop an appropriate reserve price ncreasing auction success rate, reducing unsold rate is important. For this reason, in this paper Chapters IV and V, we set both theoretical analysis on the reserve price set and unsold handling mechanism respectively.To explore the reserve price set under different commission conditions, dynamic set of sequential multi-item auction reserve price, the earnings impact of the different mechanisms for handling unsold auction participants. Studies have found that when the buyer need to pay commission rate, the seller can set the highest reserve price. Because the buyer will reduce tender when there exit the commission rate, so setting an appropriate reserve price to reduce the impact of bidders commission rate quotes is essential. In addition, we can take several unsold forms as seller valuation as the basis for a series of valuable conclusions when set the reserve price and so on.