Research Of The Business Model Of NY Wealth Management Company

With the benefit of the fast economic development of China in recent years, the number of high net worth individuals has got a big increase and the market of the wealth management received an extremely rapid growth. The wealth management companies positioning itself as the independence third party has become an important part of the professional wealth management industry. However, the third party wealth management industry still faces a lot of problem and commercial competition in this early stage, such as products, homogenization of the business model.The development of the third party wealth management companies will align with the growth of wealth management industry. It is necessary for us to strengthen the education of the investors in long time, and incrementally establish the qualification identification system of the wealth management company, as well as increasing the training courses of the professional staff. At the same time, rising up the utilization of mega data, and expanding the tailor-made value-added service, is also more important. Resulting from all the above, the third-party asset management companies will move forward to a bright future. Going forward, the third-party asset management enterprises will virtually enter into the field of asset management industry from its current agency service of selling PE products to comprehensive financial services.The third-party will significantly compromises the Chinese asset management industry only if insisting on giving prominence to the "third party basis", customer needs orientated and building a strong market brand and public credibility.The article works on the basis of the advantage comparison theory, with the case study of the other leading enterprises, to research on building up its business model and core competency. Using the matrix evaluation of internal and external matrix factors, analyzes the strengths and weaknesses of the competition environment in the NY Fortune Management and outside, to find out the innovative business model of the company.According to the current situation, it is suggested that NY uses the special value different with the other wealth management companies, to build up its irreplaceable core competency with the innovative business model. In this case, NY will keep the winning markets place in future by its unique advantage.