Analysis On Credit Card Business Marketing Of Shanghai Pudong Development Bank D Branch

Early fifties of the twentieth century, located in California, Franklin National Bank first entered the field of credit cards, launched the world’s first bank credit card, after 1960s, bank credit cards began to be widely popular in the United States, Britain, Canada, Japan and Europe, since 1970s, a wave of credit card business gradually spread to developing countries and regions, such as Chinese Hang Kong, Chinese Taiwan, Singapore and Malaysia. In contrast, the time of our financial institutions to carry out the credit card business is a little late, but in the 21st century, the double driving force of economic and technological development promote the rapid growth of the credit card industry. Development history of credit card industry shows that the credit card industry is in the expression of social progress but also can promote social progress, development of the credit card business bring convenience to consumers, generate profits for card issuers, gather capital and stimulate consumption to promote retail products sales, better systems and accelerate the establishment of a credit system. However, the overall development of China’s credit card market, there are also a series of problems, especially how banks conduct more orderly competition in the market, actively promoting the credit card business marketing innovation to meet the challenges of domestic and international competition, so that to close the gap of China’s credit card industry and the international market.This paper is about credit card business marketing research of SPDB D branch, in addition to the introduction, conclusion, references and acknowledgments section, the main content can be divided into the following three parts, the first part is about the SPDB D branch credit card business marketing situation analysis, first it introduces its major credit card products and related activities, and in order to analyze the product, pricing, promotion and other marketing channels and marketing strategies. The second part is analysis of SPDB D branch credit card marketing strengths and weaknesses, summarizing the brand influence it has, the merchants mulch broader, reasonable risk management measures and other aspects, as well as its market segments, high-quality customers less wastage of resources, lack of big events marketing efforts, the lack of marketing mix, staff quality to be improved and division of labor is not clear and so on. The third part on the basis of combining the first two parts related to analysis from various angles, giving marketing strategy suggestions to the SPDB D branch to further improve its credit card that its credit card products can be supported by more customers and recognition.