| Since the reform and opening up, pet economy is rising in China. With the speeding up of economy development, pets are becoming an essential part of modern life, even becoming people’s emotional support. In 2004, the Huatai Insurance launched pet third party liability insurance.After one year, the Pacific Property Insurance of Beijing Limited branch by Share Ltd is trying to launch a pet insurance, that not only in the way to additional risks of pet insurance products.2014, by PICC, China Animal Husbandry Association, Beijing pet news culture science and Technology Co., Ltd. three institutions cooperated in the development of the family pet health insurance plan officially launched, marking the advent of China’s first national pet medical insurance system, insurance object comprises a cat, dog and horse three kinds of pet, the premium to the lowest annual 450 yuan.Our pet insurance market is huge, with the improvement of life quality, more and more families choose to adopt pets and pet related insurance have huge market potential. With the rapid development of pet industry, medical cost expenditure is increasing year by year, which bring economic burdens to pet owners, also produced a huge market demand for pet insurance product for risk sharing. Pet insurance mainly includes two kinds, pet medical insurance and third party liability insurance. This paper pet insurance refers to the pet medical insurance.The case study selected Liaoning University,which is located in Shenyang as research sites,and makes survey of pet insurance purchase intention investigation, to obtain the original data for statistical analysis and input the logistics model, the purpose is to explore the factors that restrict the purchase of pet insurance. This paper argues that, in order to improve the enthusiasm of the pet insurance purchase, must solve pet card processing difficulties, propaganda is not enough and so on, and finally states the existing problems and corresponding measures should be taken. |
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